Another benefit of the online travel agency is that travel suppliers have been able to increase their visibility in the market place. Working with online travel agencies enables the suppliers to have their brand names seen by millions of consumers every week. The ease of tracking online sales also makes it possible for them to identify and target different markets, leading to more competitive rates in almost every section of the industry. Many travel suppliers work closely with online travel agencies for just this reason. This means savings for the traveler in addition to the convenience of planning a vacation or business trip online. The speed of the internet ensures that the information and rates needed are as up to date as possible.